DIGITAL MARKETING MANAGER

May 01, 2023

Contact:N/A

Offerd Salary:Negotiation

Location:N/A

Working address:N/A

Contract Type:Other

Working Time:Negotigation

Working type:N/A

Ref info:N/A

Manage and develop the paid media channels, including but not limited to: Facebook, Instagram, Google, YouTube, Tiktok, LinkedIn, Zalo.

Provide keyword research and analysis

Review landing pages for keyword optimization

Perform bid management

Monitor campaigns, budgets and performance

Develop and employ monthly email marketing campaigns

Analyze click-through rates, conversion rates and relevant KPIs

Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting

Produce monthly campaign reports

Work with brand team to maximize online marketing campaigns

Track the ROI of paid channels and report to Marketing Director and other executives

Manage a team of digital marketing specialists; analyze performance of team members

Perform other duties required by the Marketing Director.

Requirements

Bachelor of Arts or Sciences with 5-year experience in marketing or relevant fields.

Proven experience as Digital Marketing Manager or similar role.

Good understanding of digital marketing systematic and best practices.

Experience with B2C social media, Google Adwords and email campaigns and SEO/ SEM.

Deep knowledge of web analytics tools; working knowledge of ad serving tools and creative content writing.

Analytical mindset, critical thinking, excellent communication and interpersonal skills.

Good customer focus and agility.

Good strategic thinking, data-driven decision making and result driven.