KMS Technology is a leading software services company that specializes in
providing innovative and cutting-edge solutions to our clients. Our teams
offer unique software development expertise across the United States, Vietnam,
and Mexico. We are dedicated to delivering high-quality products and
technologies that meet customer needs and help them get to market faster. As
KMS continues to grow, we are seeking a talented and experienced Marketing
Specialist to support the US team and contribute to our overall marketing
efforts, go-to-market strategy, and revenue growth.
As the Marketing Specialist at KMS Technology, your primary focus will be on
market research and content creation. You will be responsible for
conducting an in-depth analysis of Ideal Customer Profiles, potential clients,
industries, and market trends to help guide the overall marketing strategy.
Additionally, you will drive lead generation, brand awareness, and help
educate our target audience by creating unique marketing collateral. The ideal
candidate will have strong English proficiency, possess a creative edge and
attention to detail, have the ability to think outside the box, and have a
keen analytical mind.
Responsibilities (Content and Research Focused):
Conduct comprehensive research to define and refine Ideal Customer
Profiles (ICPs) by analyzing demographics, behaviors, and market needs.
Work collaboratively with cross-functional teams to tailor messaging and
ensure alignment between go-to-market strategies and overall business
Identify and research potential clients by gathering information on
companies, revenue, decision-makers, and key stakeholders.
Support the sales team in targeted outreach and engagement strategies.
Conduct continuous research on industry trends, market dynamics, and
Segment target markets and mailing lists based on research findings,
ensuring personalized and effective marketing approaches.
Create and manage a blog calendar of a variety of relevant industry
Leverage Generative AI tools like ChatGPT to create detailed blog outlines
for our partner agency, resulting in impacts on SEO and website
Conduct research and create content outline plans infographics,
Write multi-page ebooks and whitepapers for specific audiences on trending
topics or certain KMS service areas.
Collaborate with the design team to add visual elements to all content
Build and own the KMS video marketing plan (create series and new ideas,
help with video editing, lead Q&A video segments, work with KMS leaders to
get video recordings, etc.).
Utilize new marketing tools like Biteable, Leadfeeder, HubSpot, and
Crunchbase for research and video creation.
2+ years of experience in Marketing or similar roles, specifically content
Strong English proficiency (both written and verbal).
Video editing experience preferred.
Proven experience in marketing research, with a focus on client profiling
and industry analysis.
Excellent communication skills, with the ability to present information
clearly and concisely.
Ability to learn quickly and adapt to fast-paced environments.
Resourceful and proactive individual; Can be a dynamic team player.
Benefits and Perks
Perks You'll Enjoy
Working in one of the Best Places to Work in Vietnam
Building large-scale & global software products
Working & growing with Passionate & Talented Team
Diverse careers opportunities with Software Outsourcing, Software Product
Development, IT Solutions & Consulting
Attractive Salary and Benefits
Two performance appraisals every year and performance bonus
Onsite opportunities: short-term and long-term assignments in North
American (U.S, Canada), Europe, Asia.
Flexible working time
Various training on hot-trend technologies, best practices and soft skills
Premium healthcare insurance for you and your loved ones
Company trip, big annual year-end party every year, team building, etc.
Fitness & sport activities: football, tennis, table-tennis, badminton,
Joining community development activities: 1% Pledge, charity every
quarter, blood donation, public seminars, career orientation talks,…
Free in-house entertainment facilities (foosball, ping pong, gym…),
coffee, and snack (instant noodles, cookies, candies…)
And much more, join us and let yourself explore other fantastic things!