KMS Healthcare is the intersection of world-class technologists and proven
Healthcare industry expertise.
We empower companies to build transformative next-gen technologies to bring
about game-changing resolutions to healthcare's most challenging problems. Our
solutions ensure improved data exchange while maintaining regulatory
compliance and data-driven requirements. We are committed to providing
innovative tools and expertise to providers, payers, life sciences, and
medical technology vendors in order to help create industry-leading health
solutions.
Instead of wishing people good health, join us to make it happen. At KMS
Healthcare, we leverage technologies to enable a modern way of health service.
Covering end-to-end product development, we helped numerous U.S. health
practices increase health treatment quality, reduce costs, and save people's
lives.
Responsibilities
As a Senior Digital Marketing Specialist, you will be responsible for managing
and optimizing our digital marketing campaigns, with a primary focus on search
engine marketing (SEM) and search engine optimization (SEO). Additionally,
you will utilize your expertise in building campaigns in HubSpot and your
understanding of Salesforce to drive effective lead generation and sales
funnel management. You will play a key role in driving the success of our
digital marketing initiatives, maximizing customer acquisition and engagement,
and contributing to our overall business objectives.
Responsibilities:
Develop, implement, and manage digital marketing campaigns across various
platforms, with a strong emphasis on SEM channels such as Google AdWords,
Bing Ads, and social media advertising.
Conduct keyword research, optimize landing pages, and create compelling ad
copy to improve campaign performance and maximize ROI.
Monitor and analyze campaign performance metrics, providing actionable
insights and recommendations for ongoing optimization and improvement.
Guide and collaborate with the SEO team to enhance organic search
visibility, including on-page optimization, content strategy, and link-
building initiatives.
Utilize HubSpot to create and execute inbound marketing campaigns,
including email marketing, lead nurturing, and marketing automation
workflows.
Collaborate with the sales team to align digital marketing efforts with
lead generation and sales funnel management in Salesforce.
Monitor and analyze website analytics using tools such as Google
Analytics, identifying trends, and providing recommendations for website
optimization.
Stay up to date with industry trends and best practices in digital
marketing, SEM, SEO, and marketing automation, and implement strategies to
ensure our digital presence remains competitive and effective.
Provide strategic guidance to the marketing team, collaborating on the
development of integrated marketing campaigns and initiatives.
Qualifications
Bachelor's degree in marketing, business, or a related field. Advanced
degrees and certifications in digital marketing are a plus.
Proven experience (5+ years) in managing and optimizing digital
marketing campaigns, with a strong focus on SEM and SEO.
Expertise in utilizing HubSpot for inbound marketing campaigns, including
lead nurturing, email marketing, and marketing automation workflows.
Proficiency in Salesforce, with a deep understanding of lead management
and sales funnel optimization.
Strong analytical skills, with the ability to interpret complex data and
provide actionable insights for campaign optimization.
In-depth knowledge of SEM platforms such as Google AdWords and Bing Ads,
including keyword research, bid management, and ad copy optimization.
Solid understanding of SEO best practices, including on-page optimization,
link-building, and content strategy.
Familiarity with web analytics tools such as Google Analytics and the
ability to analyze data to drive optimization strategies.
Excellent written and verbal communication skills, with the ability to
collaborate and effectively communicate with cross-functional teams.
Strong project management skills, with the ability to prioritize and
manage multiple campaigns and initiatives simultaneously.
Benefits and Perks
Benefits and Perks
Working in one of the Best Places to Work in Vietnam, Top 10 ITC Company
in Vietnam
Flexible working model: Flexible time & Hybrid working from Ho Chi Minh or
Da Nang city or working remotely from any location in Vietnam
Attractive Salary & Benefits, full salary in probation, social insurance
on full gross salary
Performance appraisal twice a year, 13th-month salary and performance
bonus
Premium healthcare insurance for you and your loved ones
Working 5 days/week , from Monday to Friday
18+ paid leave days/year
Diverse careers opportunities with Software Services, Software Product
Development
Working and growing in a values-driven, international working environment
and standard Agile culture with passionate and talented teams
Onsite opportunities: short-term and long-term assignments in U.S
Various training on hot-trend technologies, best practices and soft skills
Company trip, big annual year-end party every year, team building, etc.
Fitness & sport activities: football, tennis, table tennis, badminton,
yoga, swimming…
Joining community development activities: 1% Pledge, charity every
quarter, blood donation, public seminars, career orientation talks,…
Free in-house entertainment facilities (football, ping pong, gym…),
coffee, and snacks (instant noodles, cookies, candies…)
And much more, join us and let yourself explore other fantastic things!
