Trưởng nhóm Product Marketing

HOC MAI
April 16, 2024
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Offerd Salary:Negotiation
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RESPONSIBILITIES

Becoming familiar with company products.

Develop and evolve market segmentation for each product offering

Identifying key features in products that will appeal to customers.

Working with the marketing department to develop marketing campaigns for each product.

Researching trending keywords and marketing innovations.

Planning product launches.

Studying analytics relating to product campaigns.

Develop product messaging that differentiates new products and services from others in the market

Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

Communicate the value of new products and services to the sales and marketing team

Assist sales on calls when appropriate to provide deeper dives into the product

Speak and present both internally and externally to promote the story of our product

Develop and implement promotional activities such as promotions and product launches

Use market research data to determine product pricing

Create product content such as case studies, videos, website copy and blog posts

Gain insight into customer use of current products, untapped opportunities and buyer personas

Measure and optimize the buyer journey as it relates to product feature adoption and usage

Manage marketing budget and approval processes

Deep understanding of how a product is sold and the channels they are sold into

Excellent teamwork skills

Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important

REQUIRMENTS

A degree in marketing, advertising, or a related field.

Prior experience working in marketing.

Prior experience in copywriting.

Experience in market analysis is a plus

Excellent interpersonal and communication skills.

Attention to detail.

Quyền lợi

  • Salary: 15-20 mil
  • Annual leave, insurance and policy following Labor Law.
  • Other benefits: laptop, teambuilding, annual travel, periodic health examination, extracurricular activities (Football, Yoga,...), preferential tuition fees for the company‘s online courses.
  • Reviewing salary increase 2 times/year according to work performance.
  • Advanced professional training
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