AI vs humans: influencers face competition from virtual models

"Virtual models, being digital, present a more economical alternative," Novales said. Younger audienceUsing virtual influencers is not new: Barbie already has millions of followers on Instagram. Maud Lejeune, who heads up the Paris-based digital strategy agency AD Crew, said that it isn't difficult for the public to accept AI influencers. The Clueless has no qualms about its AI models taking away business from real influencers. "We don't foresee real models becoming obsolete or replaced by AI-generated models like Aitana," said Novales.