At least 4 in every 5 Vietnamese consumers utilize mobile wallets: study

March 19, 2024

Vietnam ranks among the leading Southeast Asian markets in embracing mobile wallets for payments, with at least four out of five Vietnamese consumers utilizing such mobile wallets, and Gen X and wealthier demographics driving this trend, according to Visa’s Consumer Payment Attitudes (CPA) study unveiled on Tuesday. In the study, 6,550 consumers in Singapore, Philippines, Malaysia, Indonesia, Thailand, Vietnam, and Cambodia were surveyed in October-November 2023. A total of 1,000 Vietnamese consumers, comprising both part-time and full-time workers, were interviewed nationwide. The adoption of cashless payments, particularly through mobile wallets, is on the rise among merchants, especially in sectors like food and dining, retail shopping, and convenience stores. At least four in every five Vietnamese consumers utilize mobile wallets, primarily influenced by Gen X and more affluent consumers.

The source of this news is from Tuoi Tre News

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