HCMC – Cathay United Bank (CUB), a Taiwanese digital bank, announced a major shift in Vietnam, venturing into consumer finance after 18 years of operations in the Southeast Asian country. CUB sees advantages in Vietnam’s young, tech-savvy population of 100 million, and aims to become a leading Taiwanese bank in the digital consumer finance sector. Benny Miao, executive vice president (head of South East Asia Region) at CUB, said the bank is charting a distinctive path among Taiwanese banks in Southeast Asia, having chosen a unique development trajectory from its inception. With new digital services launched in 2024, CUB has plans to empower Vietnamese consumers and tap into the country’s dynamic financial landscape.
Mar 21 2023