Central hub promotes its role as leading MICE destination

Central hub promotes its a leading MICE DestinationĐÀ NẴNG — The central city has emerged as a key player in the growing Asia Pacific MICE sector, as the hub has strongly committed to service excellence with world-class facilities and strategic location. At the meeting, Ariyana Convention Centre Danang was at the forefront of showcasing Đà Nẵng City as a premier MICE destination. This is particularly important as the MICE industry looks towards recovery and growth post-pandemic, with an increased focus on resilience and adaptability. The hub’s tourism industry has been boosting its promotion of MICE and golf, two key products for tourism attraction. In 2023, Đà Nẵng Golf Resort became a member of Asian Tour Destinations – the Tour’s exclusive network of world-class golfing venues, and golfers can have more playing options at many golf courses during their golf trip in central Việt Nam, including BRG Đà Nẵng golf clubs, Bà Nà Hills Golf Club, Vinpearl golf Nam Hội An, Hoiana Shore club and Laguna golf Lăng Cô.