In New Zealand, dragon fruit is one of three Vietnamese fruit that local companies are allowed to import. The project has created a source of quality dragon fruit for export to New Zealand and other markets. Competition in the Australian dragon fruit market is becoming increasingly fierce, so domestic companies should ensure the advantage of Vietnamese dragon fruit,” Nguyen Thu Huong said. To increase the presence of Vietnamese dragon fruit in the Australian and New Zealand markets, experts urge domestic companies to ensure suitable packaging, quality and stable supply. Products made of dragon fruit attract consumers, constituting a potential market segment that Vietnamese companies can exploit.