In delicate China play, Reckitt turns to livestreaming to sell condoms

February 29, 2024

The upside for Reckitt, however, is compelling given the multi-billion dollar size of the market for condoms. The company doesn't disclose its China sales figures. Reckitt began livestreaming "selective" Durex products over the summer on Douyin, the local version of TikTok, with an eye to scaling up in future. "It's just a matter of time that we learn to do it in a classy manner without offending anyone" in China, Purkayastha added. "There's a lot of reason to be optimistic," Purkayastha said of the China market.

The source of this news is from Tuoi Tre News

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