In Vietnam, virtual idols struggle to win hearts

February 08, 2024

Over the past two years, “virtual idols” have emerged as both artists and brand ambassadors, yet despite the growing popularity of artificial intelligence (AI) in many aspects of the daily life, these virtual idols are struggling to make names for themselves in pop-culture. / Tuoi TreAfter creating the two virtual characters, AVAS began creating stories, costumes, and the metaverse—a virtual reality space in which users can interact with other users within a computer-generated environment. They also specifically focused on developing stories that would connect with emotions and made sure to adorn the virtual idols with clothes that were appealing to young people. Back to 1998, the Gorillaz –a virtual band – was created by artists who “hid” behind their virtual characters. Gen Z remains the primary audience for virtual idols due to their representation of diverse culture and technology.

The source of this news is from Tuoi Tre News

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