Japan's humble 'onigiri' rice balls get image upgrade

February 16, 2024

Wrapped in seaweed and stuffed with delicious fillings, "onigiri" rice balls are shaking off their reputation as a cheap and uninspiring snack in Japan -- and enticing hungry converts abroad. Just ask any of the 50-odd customers lined up in a quiet corner of Tokyo for the restaurant Onigiri Bongo to open. Onigiri Bongo only has nine counter seats, but sells around 1,200 rice balls each day. She began posting pictures of her perfectly presented rice balls on social media, and the business grew from there. Younger customers are also attracted by "premium" rice balls made with quality ingredients, with various other cereals mixed in to make them more nutritious.

The source of this news is from Tuoi Tre News