UNESCO Representative to Việt Nam Jonathan Wallace Baker has highlighted Việt Nam’s remarkable achievements at the organisation last year as evidence of its active participation, enormous potentials, and valuable experiences. Việt Nam currently serves as members of UNESCO Executive Board for the 2021-2025 tenure, World Heritage Committee 2023 – 2027 and UNESCO 2003 Intangible Cultural Heritage Convention’s Intergovernmental Committee 2022 – 2026. “Việt Nam demonstrates notable potentials to be further explored. “Pivoting from existing paradigms of cultural and creative industries for sustainable development, Việt Nam needs to further capitalise on the potential of culture through cohesive strategies and policies. He gave some suggestions for Việt Nam to develop its cultural industries and enhance the contribution of these industries to the nation’s economy.