Vietnamese spend billions of đồng buying áo dài online to dress up for Tết holidays

February 07, 2024

HÀ NỘI — Vietnamese have splashed tens of billions of đồng to purchase áo dài (traditional long dresses), the national costume, via e-commerce platforms to dress up for the coming Tết (Lunar New Year) holiday. Data of Social Trend showed that “áo dài đẹp” (beautiful áo dài) or “áo dài cách tân” (modern áo dài) are the most popular key words on search tools in the months ahead of Tết. Revenue from áo dài at online shops is estimated to have totaled VNĐ196 trillion in 2023, rising by 16 per cent over 2022. Lê Công Tuấn, a shop owner in HCM City selling áo dài both online and offline, said that he sold about 5,000 áo dài in December, five times higher than the same month last year. Tuấn said around half of our customers this year have never worn áo dài before and they wanted to try this Tết.

The source of this news is from Vietnam News

Featured Jobs