Vietnamese users spend over 37 million hours watching live streams on e-commerce platform

Vietnamese users spent more than 37 million hours browsing for products via live streams on an e-commerce platform in 2022, a report showed. In 2022, Vietnamese users spent more than 37 million hours on Shopee Live interacting with their favorite sellers to learn about the products they were interested in before placing orders. They also expected more value and a more complete online experience from Shopee Live. Vietnamese users spent more than 37 million hours browsing for products via live streams on an e-commerce platform in 2022, a report showed. They also expected more value and a more complete online experience from Shopee Live.