'Wholesome' South Korean reality TV proves a global hit

Netflix, which spent more than 1 trillion won ($759 million) developing Korean content from 2015 to 2021, said it was expanding its South Korean reality show output this year. "There could definitely be more Korean reality shows that become popular overseas, including in the US," she said, pointing to successful Korean reality formats that have become global franchises. "There are US remakes of Korean reality shows like 'The Masked Singer' and 'I Can See Your Voice' that have been super popular here," she said, referring to the hit South Korean music shows later produced in English by Fox. Netflix, which spent more than 1 trillion won ($759 million) developing Korean content from 2015 to 2021, said it was expanding its South Korean reality show output this year. "There could definitely be more Korean reality shows that become popular overseas, including in the US," she said, pointing to successful Korean reality formats that have become global franchises.